When someone searches for any keyword or phrase the search engine crawls the internet to find indexed web pages relevant to that keyword and displays them to the user in a certain order. If you optimize your website well you can get to the top of this order. But it can be a bit technical or sometimes difficult to achieve this. This is why businesses opt for the best SEO agencies that provide different SEO services.

If you are looking for a good agency to work with then that’s great but even then if you know a few tips that can help you understand SEO better then it can be quite helpful. The below list provides you with 10 important SEO tips that you need to know. 

1. Learn to Use Any SEO Tool

SEO tools are software that can help you research keywords and find their strengths. You can figure out how important a keyword is and how many people are searching for it every month. These tools also provide details about how difficult it is to compete for that keyword. There are many free tools like Ubersuggest, Google Search Console, SpyFu etc. that can help you with this. Learning to use these tools can help improve your SEO strategy as you will be more informed about the keywords. These tools also have other features like SEO audits, competitor analysis etc. 

2. Link to Other Relevant Pages

Though it sounds counterintuitive to provide people with links that will take them to other websites it is a good SEO practice to do so. One of the prime reasons for this is that it makes it easier for the readers to find relevant websites for the topic they are researching. If you are writing on a topic and you have found some great articles then you can link them to relevant places that provide quality to your readers. If you are more willing to provide links to other pages then you will receive inbound links as well which can boost the credibility of your page and its rank.

3. Optimize Meta Tags

Optimizing meta tags can change the ways how users interact with your website once it is displayed on the SERP. A good meta description can motivate users to click on your website rather than the other ones. These meta tags are meant to describe your webpage so that any browser can understand it. Two important meta tags that you need to tailor for every post are the meta description tag and title tag. The former tells the search engine what the post is about and the latter is for readers to get more details on the post before clicking it. A good meta tag has your main keywords. Optimizing meta tags can improve your website’s performance on search engines. 

4. Prolong User Stays on Your Website

If a user spends more time on your website after clicking on the link then it is great. This means that they are finding your website interesting and informative. So, once they click back and go to the search result or get out of your website the search engine knows that people are liking your page more and it improves the rank. If people do not like your page and clicks off quickly then the search engine understands that your page is not useful and will downrank it. 

5. Remove Pages that Do Not Attract Traffic

Pages that do not bring much traffic to your website can be removed. They are not serving any purpose and pull down the overall rank of your website. One suggestion is to get rid of these pages as they can improve the ranking of your website. Many people have done this and have seen noticeable results. Search engines prefer one quality page over multiple pages that are of little value. So, why not try it. 

6. Learn How to Include Keywords in Your Post

You should only target one primary keyword in your posts. Once you have found a good keyword to create a post on or rank your page for it is important to include it correctly in your post. The keyword should appear multiple times in your post and the main keyword should appear in the first 100 words. Read tutorials on the best way to include keywords in your articles.

7. Optimize your Website for Speed

Your website needs to be snappy. Most links should open in less than a second. A fast loading website is very important in determining how optimized your website is for search engines. People will click off of slow loading websites and you will not be able to hold the readers long enough to market them anything and search engines will downrank your website. So, remove stuff that makes your website slow or rather optimize it to make it faster.

8. Use Social Media To Your Advantage

The more visits you get on your page the better will be its rank on the search engine result page. But initially, your webpage may not be ranked high. So, you can use social media to lure people into your website and make them share it across social media platforms. For this, you need to create entertaining, informative and engaging content. Social media is a bit different from normal websites so learn how to engage your audience on it. Then drive the traffic to your website and make them share the link. 

9. Give Old Posts a Makeover

If you do not want to remove old posts that are not performing very well but the content is good then maybe you need to update them. Check if the keywords have been added at the right places. Add more visual content and link to other relevant authority sites. Organize your content better so that it is easier to read. Oftentimes, giving your old posts a makeover can improve their ranking significantly. If you publish the updated post on the same URL you won’t create any duplicate posts.

10. Post Regular Content 

Online marketing and promotion are all about creating good and engaging content on a regular basis. If you want your website to have a better ranking you need to pump out quality content that provides value to people. There are no shortcuts here. Once you have a steady audience you can easily promote your stuff but to get to that point regularly uploading good quality posts can help a lot.

Today, you need search engine optimization for your website if you want people to find you on Google and other search engines. So, taking your time to focus on it and optimizing your website is very important. We hope these tips have been able to provide you with some ideas that will help you to do better SEO for your website and web pages. If you feel the need then you can also check out the best SEO agencies and take their help. We wish you all the best.