9 Best Social Media Marketing Tips For Startups Growth

Best Social Media Marketing
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Around 3.96 billion people are daily using social media all over the world. What place other than this can be the promotion ground for your business? Nowadays, most people do not want to get stuck in 9 to 5 jobs, thus the number of startup businesses is increasing.

Well, new business owners and marketers often get confused while using social media to its maximum potential and end up closing their business. We accept that social media management is tough but lack of social media strategy makes it impossible. If you are not confident in managing your social media handles yourself, there are several social media marketing agencies to your rescue.

In this article, you will know about 9 ways startups can use for their social media marketing to gain success.

1. Identify and choose the best social media platform

For a startup, it is extremely difficult to manage all the social media at once. The workload is big while the budget is small, that is why it is necessary to invest everything in one or two places first and then proceed to others. There are several social media platforms but Facebook, Instagram, Youtube, and Twitter are the leading ones.

Identify your target audience and choose that social media platform where you will find them. If you start from the wrong social media platform, all your efforts and money will go in vain. You can also shortlist a few social media platforms and run campaigns on each of them. The platform on which you will get the most responses will be your starting point.

2. Create your brand’s story

Building a strong connection between your brand and your target audience is crucial because they want to engage with something relevant. Storytelling is a great way of establishing such a connection, therefore, creating a brand story will help you engage with your audience emotionally.

The content and tone of your story should be appealing to the audience. Besides that, you need to focus on the medium through which you are going to communicate your story. Social media platforms are highly effective in spreading your brand’s story and messages and increase your engagement rate.

3. Stay active

Remaining silent and unresponsive on social media platforms will lead you nowhere and only harm your brand image. You may lose out on your already existing valuable customers and upcoming leads. Being active on social media platforms is extremely important to show your presence to your audience. Your business will seem more reliable and your customers will not get bored.

You don’t need to stay active on every single social platform. Yet, ensure you are on networks where a larger part of your audience is available. Utilize your time over social media intelligently and communicate enthusiastically with your audience.

4. Leverage User-Generated Content

The UGC or User-generated content is one of the most powerful and reliable ways to promote your products or services over any platform. People trust already existing customers more than the claims of brands themselves or other marketing gimmicks.

With UGC, your audience will get legit feedback directly from your previous customers rather than confiding in your brand’s claims. This is a type of social proof that makes your brand more trustworthy and reliable.

User-generated content additionally influences the buying choices of the customers. As per the Consumer Trust Report 2016 by Olapic, almost 47% of generation Y are keen on seeing user-generated pictures before shopping. 

People trust user-generated visuals more than other types of content. More than half of respondents concur that UGC visuals are more powerful and effective than a brand’s own photo or video content. 

Therefore, always give your audience and customers a platform at which they can discuss their purchases from you. Make it simple for your loyal customers and fans to share stories regarding their connection with your brand’s products and services. This method will help you gain your customers’ trust.

5. Take advantage of Artificial Intelligence

AI or Artificial intelligence isn’t a new term. With the advent of technology, AI has gained a decent position in digital marketing also. Various established businesses include AI in their social media strategy that can save time and a lot of money. Moreover, it can do several other useful tasks. AI can be used in content creation and optimization, content posting, social media marketing, keyword search, finding influencers, and getting consumer data.

6. Develop relations not followers

Developing an emotional connection with your customers is essential to grow your business. Relationship marketing is swiftly replacing traditional marketing methods. It can help you gain more reach and engagement, not only with your products and services but with your content and online community too.

To build a long-term relationship with your customers, you should listen to them carefully and monitor your social media channels. Responding to your customers’ queries and listening to their requirements should be your priority. They will be flattered if you provide them with a solution quickly or leave a CTA for further process. This will help you gain their trust and also more new leads.

It’s essential to create hype about your startup. Find customers who will be your biggest supporters. The key to connect and develop valuable relationships with your customers is an ideal social media strategy.

7. Build a brand community

Use social media communities to advertise and promote your startup, interact with industry influencers, and receive market feedback. Though building a community takes time, starting with it as soon as possible can be a game-changer.

Facebook pages and groups are the best places to build a community of like-minded individuals with whom you can connect and promote your brand. Once you have the group up and running, find different ways to honor and provide value to those who engage with your brand. Share high-quality content, because people who aren’t aware of your brand might get attracted by your content.

8. Improve customer service using social media

Famous brands often lose their customers with their poor customer service. Do not make the same mistake with your startup. If customers give their negative feedback openly, provide them a solution openly too. Some businesses, instead of solving their customers’ issues, delete their comments, which makes them lose their potential buyers. Real-time engagement and social listening may give your brand more value and keep you one step ahead of your competitors.

9. Make a social media calendar

Posting on social media without a plan is like chewing grass that has no nutritional value. When you post on social media randomly, it will attract a random audience that will be of no help and also lead to low-quality content publication.

A social media calendar helps you in scheduling your content effectively. With the help of this amazing tool, you can keep your online presence organized and focus on other important tasks like avoiding content repetition and maximizing. It makes it extremely simple to repurpose your content for all the social media platforms you are using. This way you can engage with your audience more effectively and gain success in your business.

Conclusion

These 9 social media marketing tips are proven to be effective in gaining success for your startup. With the world evolving so fast, social media has become an inseparable part of it. So utilize it to the fullest.

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