Digital marketing is extremely important to build your online presence and reach more audiences. Several agencies offer digital marketing services but today, innumerable best digital marketing tools are available to get the work done without paying to any agent. Though you can also opt for some of the best digital marketing services if you have a big budget.

List of the 7 best Digital Marketing tools for growth.

1. HubSpot

HubSpot has many tools that you can use at any stage to grow your business.

Under its free plan, it offers various features. You can set up popup forms, web forms, and live chat software for capturing leads. You can also send email marketing campaigns, analyse site visitors’ behaviour, and pipe all of your data into the free CRM.

The paid plans are amazing as things get sophisticated in them with advanced marketing automation. It is like an all-in-one solution starting from managing your social media and content to connecting with your leads and tracking emails.

HubSpot tool has several benefits such as growing your traffic, converting leads, providing ROI for inbound marketing campaigns, shortening deal cycles, and increasing close rates. You can do almost every digital marketing task with the help of this tool.

2. Google Analytics

Google Analytics is like the gold standard for website analytics. These days it is hard to perform as a digital marketer if you do not possess any level of Google Analytics expertise.

Firstly, Google Analytics can show you several useful pieces of information related to your website like who is visiting your website, from where are they arriving, and on which pages they stay the most. Moreover, you can set up many goals to track conversions, track events to learn about user engagement, and build an improved e-commerce setup.

If you’re thinking of investing in online advertisements and marketing, you will need to know how it is performing so that you can improve over time. Google Analytics is the best place to get that information without costing you anything. Yes, you heard that right, it is totally free!!

You can easily add Google Analytics to your website as well as integrate it with other systems. It allows you to see the status and performance of both paid and organic marketing efforts.

3. Ahrefs

Ahrefs, a comprehensive SEO tool that can help you boost your website traffic. They have around 150 million keyword data in the U.S.

Ahrefs is a great tool for competitive analysis through which you can easily see who is connecting to your competitors, their top pages, and much more. You can see their content rankings and, by using the Content Gap tool, you can identify key weaknesses of your content too.

Its Top Pages tool allows you to see which pages receive the most traffic, and also the amount of traffic that goes to your competitors’ sites.

4. Hootsuite

Hootsuite is one of the most popular SEO and digital marketing tools that help you simplify your strategy and gain the most benefits. If you are trying very hard to reach customers on social media and are still unsuccessful, Hootsuite can be your perfect partner. You can schedule posts, track engagements, and build a following through this tool.

The main reason behind its immense popularity is its ability to support several social platforms in one place. It can help you create, upload, and track posts, and monitor performance metrics while keeping an eye on relevant trending topics too.

It offers a 30-day free trial and after that monthly plans ranging from $30 to $600 based on the connected social networks and number of users.

5. Yoast

Yoast is an extremely SEO and digital marketing tool. It is a plugin that works with Gutenberg and Classic editor in WordPress. It helps you optimize your content to increase its visibility over search engines.

Yost plugin is free for WordPress but it also offers paid plans that depend on the number of sites you need to monitor. It gets updated constantly every two weeks to reflect Google’s algorithm, thus keeping you updated on your SEO. It helps you choose focus keywords, cornerstone content, individual content URLs, internal links, and backlinks. It also evaluates the page’s readability and provides it with a Flesch Reading Ease score.

6. Slack

Slack is one of the most favored communication services available in business nowadays. It functions in channels labeled for certain information so that business conversations do not get distracted or disconnected by tangents. It facilitates conversation and focuses on collaboration between teams and employees.

It is an excellent tool for digital networking and meeting others in the same space, along with giving you the freedom to enter or leave channels as required.

7. Proof

Proof connects to your CRM “Customer Relationship Management” or website and uses social proofs to boost conversions on your website. They implement social proof messaging (for example “Right now, 25 people are viewing this post”), reviews, and videos directed towards targeted customers after they visit your site. It is super easy to install as you just need to copy their pixels and paste them to your site.

Proof has two notification features- Live Visitor Count and Hot Streak that enhance customers’ perceptions of your brand and allows prospects to take a look at others’ feedback too. Additionally, 

You can easily identify your visitors and analyze their journey throughout your site. This will help in optimizing your site design to gain more conversions.

Conclusion

Digital marketing is a necessity for businesses and there is not a single reason to ignore it in this modern world of digitization. All 7 digital marketing tools are extremely popular and can help your business grow without any hassle.